Business Communication - Maximizing Results Through the Power of Communication
By acquiring effective communication skills, you can achieve improved team productivity and build trust relationships.
The Importance of Business Communication
Business success cannot be achieved with excellent ideas or expertise alone. No matter how wonderful a proposal is, it doesn't demonstrate value if it isn't properly communicated. Business communication is the comprehensive skill of effectively conveying information, understanding others, and building trust relationships.
Communication skills are tested in all business situations, including meeting remarks, presentations, negotiations, and daily reporting and consultation. By acquiring appropriate communication methods, you can reduce misunderstandings, improve work efficiency, and enhance the overall team's performance.
The Value That Communication Skills Bring
Effective communication is not just about transmitting information. It's a series of processes of understanding the other party's position, choosing appropriate words, and prompting action. What can be gained by honing this skill is diverse:
- Adoption rate of proposals and projects improves
- Trust relationships with team members deepen
- Customer satisfaction and retention rates increase
- Meeting and negotiation time is shortened
Recommended Books
The books introduced here help you understand the essence of business communication and provide skills usable in practice. Each approaches from a different angle to reliably improve your communication ability.
How to Win Friends and Influence People
超訳 カーネギー 人を動かす エッセンシャル版 (ディスカヴァークラシック文庫シリーズ)
デール・カーネギー, 弓場 隆 / ディスカヴァー・トゥエンティワン / 2020-11-20
『超訳 カーネギー 人を動かす』が、 手にとりやすい文庫エッ...
The Way of Communication is 90%
This book specifically demonstrates how results can vary greatly depending on how you convey the same content. It systematizes techniques for changing 'no' to 'yes' and methods for creating words that move hearts, explaining them in a way anyone can practice. Practical techniques based on the author's experience as a copywriter dramatically improve everyday communication.
- There are techniques for communication that anyone can learn and acquire
- Choosing words that consider the other person's benefits is the key to eliciting yes
- Words that move hearts have common patterns such as surprise and repetition
- Knowing the formula for creating strong words produces memorable messages
Speak in One Minute
This book provides practical methods for completing presentations and reports in one minute. By thoroughly following a simple structure of presenting the conclusion first, showing evidence, and moving the audience, you acquire the ability to communicate effectively. This is truly effective communication technique needed for achieving results in a busy business environment.
- The purpose of presentation is to move the audience, not to make them understand
- Structure your talk with a three-level pyramid of conclusion, evidence, and specific examples
- Appealing to both the listener's left and right brain prompts action
- Strip away unnecessary information and leave only what you truly want to convey
Carnegie's Introduction to Public Speaking
This book teaches basic principles for overcoming the fear of public speaking and delivering persuasive speeches. You can learn step by step from how to prepare to how to structure your talk and techniques for capturing the audience's heart. It is packed with practical training methods for speaking with confidence without getting nervous.
- Fear of public speaking is universal and can be overcome with proper preparation and practice
- The speaker's enthusiasm and sincerity move the audience more than the content
- Specific episodes and examples make abstract claims persuasive
- Start from the audience's interests and guide them to what you want to convey
Summary
Business communication is not something acquired overnight. However, by learning correct principles and consciously accumulating practice, it can definitely improve. All the books introduced here are classics that have been supported by many business professionals over the years. Start with one that suits you and polish your communication skills.